About Us

About Us » Our Team

Blue Kick delivers the diverse mix of talent and experience across industries that gives you the attention and expertise you need.


Eric Rentschler, president and founder

Eric Rentschler

Eric has worked in business development for life sciences, research and software products for over 10 years. Children's Hospital Research Foundation in Cincinnati provided the training for his start-up and consulting work in research software and product development at Labbook, CAS and Rescentris. Eric has been responsible for product development, sales, international markets and strategic partnerships at top-tier firms such as NCR, Hitachi, Navistar, and Constellar.

Eric has also worked in education, publishing and promotion in the arts. He has a master's degree in creative writing from Ohio State University and is fluent in Japanese and Spanish. His background in a wide range of industries over the years provides the requisite color and energy for Blue Kick.

Creative and multimedia

Bill Cook, senior designer and content developer

Bill Cook

Bill's professional background straddles both online and offline industries. He's been a senior producer at SmartMoney.com, Vividot.com and Cox Interactive Media and has written for Internet.com and WebReference.com.

Bill has also provided print-production support and graphic illustration for many agencies, publications and syndicates including Fallon McElligott, Carmichael Lynch, the St. Paul Pioneer Press, Village Voice Media, Hearst Interactive Media and P&H Creative Group. Bill handles the design duties and the content development for all Blue Kick projects.


Krishan Kumar, Ph.D., pharmaceutical development

Krishan is an expert in the human and veterinary products marketplace. His pharmaceutical industry experience provides special insight into formulations, method development and FDA submissions for new and generic products.

Paul Goda, founder Goda Advertising

In 1983 Paul Goda founded Goda Advertising, located in the Northwest suburbs of Chicago. Since then Paul has built a multi-dimensional ad agency around long-term client relationships in manufacturing, electronics, and high-tech.

Tom Manning, market ideation & strategic planning

Tom Manning is a Senior Marketing Consultant with 18 years experience in marketing, product development, branding and pricing. Tom excels in strategic planning with a proven ability to identify and expand markets and drive revenues. Tom is the creator of Engage Marketing & Sales Bootcamp.